Creative Solutions : 1. Get creative with your product or service delivery. Think takeaway, drive through, drive by, click and collect. Move online. 2. Seek advice, get in regular contact with a coach, mentor or business advisor. Line up a brainstorm session. 3 . Diversify revenue streams. Be willing to go the extra mile and don’t be afraid to try something new. 4. Focus on marketing, sales and other revenue-generating activities. Invest in your future. 5. Tell customers how
How to develop a strong visual brand on Social Media : 1. Have a consistent voice By “voice” we mean the words and visuals you use to represent your brand - in profile pictures, posts, ads and about/bio sections. You need to craft all of these elements using one distinct voice. Conversational or formal, cheeky or serious etc - you choose and stick with it. 2. Use your logo Sneak it onto visual content as a watermark or place it loud and proud. Make the most of opportunities t
Optimise your website to give it the best chance of appearing on Page 1 of search engines : Search engine optimisation : is the practice of organising website content by topics, so search engines can understand it. As a business you should be using your website to answer customers questions about the industry. There are 3 types of SEO : On Page - is the website content that you control the text content determines if the web page is relevant to the search query. The aim is to
Make the most of your subscriber list by following this best practice advice > 1 - Determine the Goal Decide why you’re sending emails in the first places - to showcase products & services, Get click thrus to a website, increase website sales, get more followers on social media, educate your customers. Make sure your email content links back to your goal. 2 - Offer exclusives Weekly or Fortnightly are the most popular with readers. Try to send at the same day and time each, s
With so many active social media platforms demanding your attention it can be difficult to decide where to ‘hang out’ online - Relax, we’ll simplify it for you by summarising the main ones! Facebook : Facebook is the BIGGEST of them all when it comes to power and reach. This means you’re not the only one trying to get noticed on here, so be loud and proud. Hang out here regularly and engage with others.
Think of Facebook as the new Yellow Pages - it ranks high in Google searc