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SEO tips for your website :

Optimise your website to give it the best chance of appearing on Page 1 of search engines :

Search engine optimisation :

is the practice of organising website content by topics, so search engines can understand it. As a business you should be using your website to answer customers questions about the industry.

There are 3 types of SEO :

On Page - is the website content that you control the text content determines if the web page is relevant to the search query. The aim is to create

Off Page - are the backlinks that link to your site, from other places on the web they are the equivalent of “word of mouth referrals”. By having a link to your site appear on another si te i t can increase relevance, trustworthiness, and authority of your own site.

Technical - is the coding and backend optimisation of your website this includes meta tags, header tags, mobile optimisation and alt text for images.

Ranking factors :

There are hundreds of factors that impact a search engine ranking, and no definitive list has been released by any search engines. However, the basic SEO ranking factors are considered to be: Domain Name Titles and Descriptions Keyword Frequency Freshness Backlinks Quality of Links Audience Engagement Bounce Rates Brand Reputation Social Media Mentions

Position Zero is the information Google offers at the very top of the search results, also called the “featured snippet”, and is exactly that: a featured snippet of content that directly answers a search query.

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