Optimise your website to give it the best chance of appearing on Page 1 of search engines :
Search engine optimisation :
is the practice of organising website content by topics, so search engines can understand it. As a business you should be using your website to answer customers questions about the industry.
There are 3 types of SEO :
On Page - is the website content that you control the text content determines if the web page is relevant to the search query. The aim is to create
Off Page - are the backlinks that link to your site, from other places on the web they are the equivalent of “word of mouth referrals”. By having a link to your site appear on another si te i t can increase relevance, trustworthiness, and authority of your own site.
Technical - is the coding and backend optimisation of your website this includes meta tags, header tags, mobile optimisation and alt text for images.
Ranking factors :
There are hundreds of factors that impact a search engine ranking, and no definitive list has been released by any search engines. However, the basic SEO ranking factors are considered to be: • Domain Name • Titles and Descriptions • Keyword Frequency • Freshness • Backlinks • Quality of Links • Audience Engagement • Bounce Rates • Brand Reputation • Social Media Mentions
Position Zero is the information Google offers at the very top of the search results, also called the “featured snippet”, and is exactly that: a featured snippet of content that directly answers a search query.